Program Overview

ShelfEdge is a curated accelerator program by India Accelerator and AAN Group, purpose-built for high-potential, new-age consumer brands ready to build or scale their offline retail presence. Selected companies gain direct access to a large retail and distribution network, India Accelerator's investor ecosystem, and structured support to expand across channels, run real market pilots, and raise growth capital.

High-level Outcomes Founders Can Expect

  • Growth capital from India Accelerator and AAN Group at Seed / pre-Series A ($200K to $500K)

  • Intensive 12-week bootcamp with 1-1 mentorship across retail A to Z

  • Direct access to retail and distribution network with pilot placement

  • Real-time POS sell-through data from pilot stores

  • Shelf and display placement across experiential stores PAN India

  • Access to consumer VCs, angel networks, and RBF providers for follow-on capital

Next up: what founders receive from the program. View Program Benefits