01
Startup Stage
Seed to Series A (D2C consumer brands). Open to first-timers and seasoned founders across all formats and categories.
Who Should Apply
Traction Or Readiness Expectations
02
Product & Traction
Functional product with demonstrated D2C traction, committed early customers, or existing offline retail pilots.
03
Operations & Supply Chain Readiness
Ability to meet retailer demands on inventory, replenishment, and fulfilment — with the operational bandwidth to support a structured pilot.
04
Offline Expansion Intent
Founder is actively looking to build or scale offline retail presence — whether entering General Trade, Modern Trade, LFR, or experiential formats for the first time or expanding existing distribution.
See program highlights and placement. Explore Key Highlights